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Driving in Japan

Mountain road in Japan

If You’re Travelling in Japan, Self‑Driving Is the Way to Go

More and more international travellers are choosing to explore Japan by rental car. But why?

While Japan’s trains are known for their convenience, that’s really only true for big cities like Tokyo. In rural areas, trains and buses are infrequent, which greatly limits your freedom to travel. More and more international travelers are choosing to explore Japan by rental car. But why?

That’s why 65% of Japanese people use a car when they travel.

So what makes a road trip in Japan so appealing?

The 5 Key Advantages of Self-Drive Travel

1. You Can Go Anywhere

You’ve seen countless tourist spots in guidebooks and on social media—but you may not realize... only a small fraction of them are accessible by train or bus.

With a car, you can reach hidden gems and scenic destinations that simply aren’t reachable otherwise.

Your travel options expand dramatically.

Blue Pond, BieiThe Blue Pond in Hokkaido – only reachable by car

2. Flexible Schedule

Trains and tours often tie you to a strict schedule.

But with a rental car, you can travel at your own pace:

  • “I want to stay a bit longer here.”
  • “I’m hungry, let’s eat first.”
  • “The kids are tired—let’s head to the hotel early.”

You can adjust your trip based on your mood and needs, making the experience far more flexible and enjoyable.

You’ll also spend less time on unnecessary transfers and more time exploring—meaning a higher satisfaction level even within the same number of travel days.

Crowded pedestrian streetSay goodbye to travel bound by time.

3. No More Luggage Stress

Traveling with a large suitcase can be exhausting.

But on a road trip, your car becomes your personal locker for the entire journey.

You can bring souvenirs, extra clothes—whatever you need. (Just be mindful of airline baggage limits on your flight home!)

Traveller packing suitcase into carIf you have a car, you can carry large luggage without stress.

4. Great value for two or more people

Train fares increase with distance, and in 2023 the JR Pass saw a significant price hike.

With a rental car, you can split the cost among travelers, making it a much more affordable option for groups of two or more.

Even when you add up highway tolls, gas, and parking, the per‑person cost is often much lower than you’d expect.

Toy car on calculatorIf you have two or more people, a road trip is definitely the best deal!

5. The Drive Itself Becomes an Adventure

Driving isn’t just a way to get from A to B.

The scenery passing by, the unexpected views you stumble upon—these moments become cherished memories. That thrill and sense of freedom is the heart of the self‑drive experience.

"Once You Do One Road Trip, You’ll Be Dying to Do More"

Only about 10% of international visitors to Japan choose to travel by car—but of those, around 70% say they want to do it again.

Why? Because it’s freer, more comfortable, and more satisfying than they imagined.

So for your next trip, why not explore Japan more deeply—behind the wheel?

Friends singing in carDriving on Japan's roads is an unforgettable experience in itself.
Why Drive Japan?

Issues With Self-drive Travel

The appeal of a road trip is the freedom to travel without being bound by time or place.

However, because of that freedom, the biggest hurdle is planning the itinerary. Since there are many possible destinations, the combinations are endless.

When planning on your own, there are three main challenges:

1. It Takes A Massive Amount of Time

Because road trips are so flexible, creating the itinerary takes a lot of time.

Choosing the places you want to visit, pinning them on a map, and figuring out the most efficient order to visit them— that alone is a big task.

Moreover, the tools and options available have limitations:

  • Google Maps can tell you the “shortest route,” but it doesn’t offer scenic roads where you can enjoy breathtaking views.
  • Although AI is strong at planning urban trips, it lacks sufficient data for regional tours, resulting in less‑accurate plans and a risk of ruining the trip due to misinformation.

As a result, even planning and booking a one‑week trip can easily take 30 to 40 hours.

Traveller planning on laptopNo matter how much time you spend, it's difficult to create a perfect itinerary.

2. Hidden Gems and Scenic Roads are Hard to Find

Have you ever gotten back from a trip just to find out about an awesome place you missed?

In rural areas, there are many hidden gems not listed in guidebooks and delicious local gourmet spots loved by residents but not listed online.

  • Guidebooks focus mainly on famous tourist spots and rarely include hidden attractions.
  • Municipal tourism sites are comprehensive but contain mixed‑quality spots, making it hard to choose.
  • Influencers mostly post about cities, leaving very little about rural areas.

Moreover, information about scenic routes is scarce in general. As a result, even if you pass amazing nearby places, you might miss them without knowing — which makes for a regrettable trip.

Locals eating at hidden spotJust 10 minutes from famous tourist spots — hidden gems like these await you!

3. Self‑Made Itineraries are Often Full of Pitfalls

While road trips seem free and easy, a poorly planned trip quickly becomes inefficient and cramped.

Common mistakes include:

“I wanted a relaxed trip, so I stayed in one town and took several day trips, but I ended up spending most of my time traveling and little time sightseeing.”

→ Although it looks simple, this day‑trip style involves lots of back‑and‑forth travel, making it inefficient. A loop‑style itinerary reduces travel distance and makes sightseeing time easier to secure, but planning it is more complex.

Confused driver looking at map“I underestimated travel distances and ended up rushing every day.”

→ Japan is mountainous with narrow, winding roads. If you plan 200–300 km per day as you might in other countries, it ends up taking a lot longer than you expected. The fatigue and stress caused by rushing also increases the risk of accidents or driving violations.

Even if you carefully plan your itinerary, it may not work well in practice. The satisfaction of your trip greatly depends on the accuracy of your itinerary – therefore, all of Drive Japan’s itineraries have been road‑tested!

EnforcementA poorly planned trip increases the risk of accidents and driving violations.

Self‑drive travel is a rewarding way to explore Japan, but planning it yourself can take a huge amount of time, and it’s easy to miss important spots or run into unexpected issues once you're on the road.

That’s why creating a truly satisfying trip—not just one that’s possible—requires support grounded in local knowledge and real experience.

Drive Japan was created to provide exactly that. Learn more about why we’re uniquely equipped to help on our Why Drive Japan page.

Why Drive Japan?